![]() So, whether you’re looking to convert prospects, connect with current customers, or reactivate those who have fallen off, direct mail is worth your attention. When the USPS studied how consumers across generations perceive and respond to mail, they found nine out of 10 consumers regularly engage with promotional mail: 96% of Boomers, 92% of Gen X, and 93% of Millennials read and open promotional mail. These key benefits reinforce why direct mail should be part of your marketing mix: Five reasons to use direct mail in 2023: It has mass appeal. As many consumers are overwhelmed by the continuous scroll of digital content, direct mail offers the kind of tangible, real-life connection that people are craving. It’s here to stay for the foreseeable future: Industry leaders agree that direct mail’s long-time appeal is enjoying a bounce from digital fatigue. Those statistics are enough to make us all notice, especially when you consider that direct mail is more than a trend.
0 Comments
Leave a Reply. |